Asia
Asia and its place brands: Read our latest insights, analysis and trends linked to the image, reputation and branding of countries, regions, destinations and states in Asia. Stay up to date on the development, management and brand positioning of the Asian continent and Asia as region:
Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction
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Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
Edith Wong of Invest Hong Kong on FDI and Talent Attraction Strategies
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Edith Wong, Chief Marketing Officer at Invest Hong Kong, illustrates how "Asia's World City" positions itself as attractive place for foreign direct investment and businesses.
Stefan Roesch on Films, Destination Marketing and Tourism Opportunities
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Stefan Roesch of New Zealand in this interview highlights the connections between films (feature films and TV productions), destination marketing and tourism.
Don Dioko on Macau, Tourism Marketing and Destination Branding in China
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Don Dioko, Professor and Director of the International Tourism Research Centre in Macau, China, reflects on tourism marketing and destination branding research. He also addresses the pitfalls of region branding, refering to China’s Greater Bay Area development.
Jonathan McClory on Soft Power, Nation Branding and Country Reputation in Asia
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Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation.
Why Chinese Cities Need More City Branding: Example Ningbo
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Ramon Thomas on why Chinese cities, such as Ningbo, should focus more on strategic city branding to benefit from international recognition on top of their strong economic development performance.