brand building
Brand building strategies and examples are the focus of this collection of research insights, good practice examples and expert advice on how to build a credible, successful city, regional or destination brand.
Juan Carlos Belloso on City Branding and the Case of Barcelona
Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
How to Develop a City Branding Strategy: Example Cork, Ireland
City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.
Storytelling Tips for Place Branding Professionals
Four essential storytelling tips for place branding professionals and those working in city, destination, region or country marketing.