brand building

Brand building strategies and examples are the focus of this collection of research insights, good practice examples and expert advice on how to build a credible, successful city, regional or destination brand.

Interviews

Juan Carlos Belloso on City Branding and the Case of Barcelona

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Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Place Branding Examples

How to Develop a City Branding Strategy: Example Cork, Ireland

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City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.
Insights & Advice

Storytelling Tips for Place Branding Professionals

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Four essential storytelling tips for place branding professionals and those working in city, destination, region or country marketing.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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