TAG
brand building
Brand building strategies and examples are the focus of this collection of research insights, good practice examples and expert advice on how to build a credible, successful city, regional or destination brand.
Buck Song Koh on Nation Branding and Brand Singapore
TPBO -
In this interview with Buck Song Koh, learn about Brand Singapore, its country reputation, the role of placemaking, and nation branding practices in Asia.
Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story
TPBO -
Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.
Public-Private Spaces: How Cafés Could Inspire Place Branding
TPBO -
Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.
The Value of Fluid and Dense Place Brandscapes
TPBO -
How fluid and dense place brandscapes can support city brand co-creation - Amelia Green of Griffith University (Australia) investigates.
Graffiti, Place Brand Authenticity and Creative Placemaking
TPBO -
Is commissioning graffiti authentic? And how can it support city brands? Amelia Green examines graffiti from a place branding perspective, with examples from Manila and Australia.
Latest news
- Advertisement -