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brand building

Brand building strategies and examples are the focus of this collection of research insights, good practice examples and expert advice on how to build a credible, successful city, regional or destination brand.

Interviews

Todd Mayfield on Branded Wayfinding for Destinations

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Todd Mayfield, Principal and Group Creative Director of Axia Creative, talks about the key attributes, the challenges and trends in destination and city branding.
Case Studies

How to Brand a New Housing Development: Case Study Hudson Woods, New York

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Case study by NYC-based Studio Sanderson on how to brand a housing development and create a sense of place, example Hudson Woods, New York.
Uncategorized

2015 UNWTO & WTM Destination Branding Summit – Key Insights

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Key insights from the 2015 UNWTO Tourism Ministers Destination Branding Summit at World Travel Market (WTM) in London. Moderated by CNN.
Case Studies

How to Develop a City Brand Strategy – Example Mississauga in Canada

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Get behind-the-scenes information and useful insights into how to develop a city brand strategy in this case study on the city branding of Mississauga in Ontario, Canada.
Interviews

Roger Pride on (Desti)Nation Brand Strategies and Wales

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Roger Pride, place branding expert at brand consultancy Heavenly, London, on nation and destination branding of Wales.
Expert Advice

7 Success Factors for Effective Place Brand Partnerships

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Guest post by Barcelona branding expert Juan Carlos Belloso on how to create + maintain effective place brand partnerships - success factors and principles.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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