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brand building

Todd Mayfield on Branded Wayfinding for Destinations

Todd Mayfield, Principal and Group Creative Director of Axia Creative, talks about the key attributes, the challenges and trends in destination and city branding.

How to Brand a New Housing Development: Case Study Hudson Woods, New York

Case study by NYC-based Studio Sanderson on how to brand a housing development and create a sense of place, example Hudson Woods, New York.

2015 UNWTO & WTM Destination Branding Summit – Key Insights

Key insights from the 2015 UNWTO Tourism Ministers Destination Branding Summit at World Travel Market (WTM) in London. Moderated by CNN.

How to Develop a City Brand Strategy – Example Mississauga in Canada

Get behind-the-scenes information and useful insights into how to develop a city brand strategy in this case study on the city branding of Mississauga in Ontario, Canada.

Roger Pride on (Desti)Nation Brand Strategies and Wales

Roger Pride, place branding expert at brand consultancy Heavenly, London, on nation and destination branding of Wales.

7 Success Factors for Effective Place Brand Partnerships

Guest post by Barcelona branding expert Juan Carlos Belloso on how to create + maintain effective place brand partnerships - success factors and principles.
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