Brazil
Brazil: Learn about latest insights, analysis and trends linked to the national image, reputation and country branding of Brazil: its brand positioning as country, and perceptions of Brand Brazil internationally.
Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image
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Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.
São Paulo – City Performance, Brand Strength and Reputation
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Explore São Paulo's economic performance, city brand strength, sustainability and reputation, according to leading rankings and indices.
Brazil – Country Performance, Brand Strength and Reputation
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Explore Brazil's economic performance, sustainability, country brand strength and reputation, according to rankings and indices.
Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends
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Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.
Adriana Campelo on Heritage and Co-Creational Place Branding
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Adriana Campelo talks about destination marketing in Brazil, sensory place brand experiences and why a co-creational branding approach is key to sustainable place brands.
Digital Country Index 2017: Winners, Losers and Trends
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José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.