Brazil

Brazil: Learn about latest insights, analysis and trends linked to the national image, reputation and country branding of Brazil: its brand positioning as country, and perceptions of Brand Brazil internationally.

Interviews

Raquel Goulart Sztejnberg on Destination Branding and Place Brands in Brazil

TPBO -
Interview with place brand strategy consultant Raquel Goulart Sztejnberg on place branding, Rio de Janeiro, Brand Brazil and branding in South America.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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