Canada
Canada: Place brand insights and thoughts on the Canadian nation brand, Canada’s country branding, reputation and positioning as country-of-origin.
Alia El Banna on Identity and Belonging in Place Branding
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Alia El Banna on authentic place branding, the impact of cultural mobility, and the value of global communication in marketing education.
Toronto – City Performance, Brand Strength and Reputation
TPBO -
Explore Toronto's economic and sustainability performance, its city brand strength and reputation, according to leading rankings and indices.
Vancouver – City Performance, Brand Strength and Reputation
TPBO -
Explore Vancouver's city performance, its sustainability, livability, brand strength and reputation, according to leading rankings.
Canada – Country Performance, Brand Strength and Reputation
TPBO -
Explore how Canada fares in economic competitiveness, country brand strength, soft power and reputation, according to leading rankings and indices.
David Ferreira on How Mississauga in Canada Approaches City Branding
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Mississauga's city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada's sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.
Todd Babiak on Meaningful Place Branding Through Storytelling
TPBO -
Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.