Canada
Canada: Place brand insights and thoughts on the Canadian nation brand, Canada’s country branding, reputation and positioning as country-of-origin.
How to Build Successful Place Brand Relationships in 3 Steps: Tips for Place Branders and Marketers
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“What is a mother?” asks Clotaire Rapaille, the famous marketing consultant. He, then, answers by quoting the French anthropologist Claude Lévi-Strauss: “A mother is...
Soydanbay Consulting
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Every place has a story. And every place has to tell a story. At Soydanbay Consulting we uncover the narrative of a place by...
Carlos Delgado about Equitable Economic Development in U.S. Cities
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Carlos Delgado in this interview talks about economic development programs for U.S. cities that are driven by transparency, equity and sustainability.
2017 Country Reputation Ranking: Leaders, Highlights and Trends
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Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.
Digital Country Index 2017: Winners, Losers and Trends
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José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.
Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands
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Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.