Canada
Canada: Place brand insights and thoughts on the Canadian nation brand, Canada’s country branding, reputation and positioning as country-of-origin.
David Ferreira on How Mississauga in Canada Approaches City Branding
Mississauga's city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada's sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.
Todd Babiak on Meaningful Place Branding Through Storytelling
Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.
How to Build Successful Place Brand Relationships in 3 Steps: Tips for Place Branders and Marketers
“What is a mother?” asks Clotaire Rapaille, the famous marketing consultant. He, then, answers by quoting the French anthropologist Claude Lévi-Strauss: “A mother is...
Soydanbay Consulting
Every place has a story. And every place has to tell a story. At Soydanbay Consulting we uncover the narrative of a place by...
Carlos Delgado about Equitable Economic Development in U.S. Cities
Carlos Delgado in this interview talks about economic development programs for U.S. cities that are driven by transparency, equity and sustainability.
2017 Country Reputation Ranking: Leaders, Highlights and Trends
Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.