- Introducing: World's Best in Place Branding -
China
Learn about China, its country branding, public diplomacy, nation brand image and country reputation within Asia and beyond.
Bridging the Language Barrier: A Chinese Place Branding Literature Review from 1996 to 2018
TPBO -
How has place branding in China developed over the years? What can the rest of the world learn from China? Find out from Bowen Zhang in this research insight.
Emma Björner on Sustainable Tourism and Place Branding
TPBO -
Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Hong Fan on City Branding in China, Image Research and Public Diplomacy
TPBO -
Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.
Edith Wong of Invest Hong Kong on FDI and Talent Attraction Strategies
TPBO -
Edith Wong, Chief Marketing Officer at Invest Hong Kong, illustrates how "Asia's World City" positions itself as attractive place for foreign direct investment and businesses.
Chunying Wen on Place Branding Research and City Branding in China
TPBO -
Chunying Wen, place branding scholar and Professor at the Communication University of China in Beijing, in this interview discusses place branding research and city branding in China. Learn about the growing interest in a less marketing-focused and more resident-centered, inclusive approach to city branding.
Don Dioko on Macau, Tourism Marketing and Destination Branding in China
TPBO -
Don Dioko, Professor and Director of the International Tourism Research Centre in Macau, China, reflects on tourism marketing and destination branding research. He also addresses the pitfalls of region branding, refering to China’s Greater Bay Area development.
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