China
Learn about China, its country branding, public diplomacy, nation brand image and country reputation within Asia and beyond.
Brand China: The Chinese Dragon – Benign or Enflamed?
TPBO -
Do we visualize Brand China as a success story that has cleverly packaged its brand power? Aparna Sharma on China's nation branding and country image.
Event Highlights: London Nation Brands Forum 2016 by Brand Finance
TPBO -
Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.
City Branding and Media Portrayal of Chinese Mega-Cities
TPBO -
Research insights by Emma Björner and Efe Sevin on city branding and media portrayal of mega-cities in China.