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China

Learn about China, its country branding, public diplomacy, nation brand image and country reputation within Asia and beyond.

Interviews

Buck Song Koh on Nation Branding and Brand Singapore

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In this interview with Buck Song Koh, learn about Brand Singapore, its country reputation, the role of placemaking, and nation branding practices in Asia.
Insights & Advice

Brand China: The Chinese Dragon – Benign or Enflamed?

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Do we visualize Brand China as a success story that has cleverly packaged its brand power? Aparna Sharma on China's nation branding and country image.
Conferences

Event Highlights: London Nation Brands Forum 2016 by Brand Finance

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Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.
Research Updates

City Branding and Media Portrayal of Chinese Mega-Cities

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Research insights by Emma Björner and Efe Sevin on city branding and media portrayal of mega-cities in China.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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