City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
When Public Diplomacy Meets City Branding: The Case of The Hague, Netherlands
What happens when public diplomacy meets city branding? Ingrid de Beer and Arthur van Buitenen reflect on the success of The Hague in the Netherlands and its Peace and Justice Project.
4 Place Branding Examples to Inspire Economic Development Professionals
Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo
Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.
City Branding Case Study: The Story of Edmonton, Canada
In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.
How to Develop an Innovation Placemaking Strategy in Five Simple Steps
Christopher Hire of 2thinknow consultancy has five tips for developing an Innovation Placemaking Strategy, offering Melbourne, Dubai and Singapore as examples.
How City Branding Can Support Sustainable Urban Development – Research Findings
How city branding can support sustainable urban development - research insights by Columbia University graduate and political consultant Dalila Brosto.