City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
City Branding Case Study: The Story of Edmonton, Canada
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In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.
How to Develop an Innovation Placemaking Strategy in Five Simple Steps
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Christopher Hire of 2thinknow consultancy has five tips for developing an Innovation Placemaking Strategy, offering Melbourne, Dubai and Singapore as examples.
How City Branding Can Support Sustainable Urban Development – Research Findings
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How city branding can support sustainable urban development - research insights by Columbia University graduate and political consultant Dalila Brosto.
Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story
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Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.
How to Brand a City Region: Example ONLYLYON, France
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City branding case study - example Lyon, France. Learn about city brand development and management by ONLYLYON: its mission, approach, challenges and successes.
Public-Private Spaces: How Cafés Could Inspire Place Branding
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Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.