City Branding

Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story

Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.

How to Brand a City Region: Example ONLYLYON, France

City branding case study - example Lyon, France. Learn about city brand development and management by ONLYLYON: its mission, approach, challenges and successes.

Public-Private Spaces: How Cafés Could Inspire Place Branding

Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.

7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara

Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.

The Beauty of the Less Significant — City Branding by Other Means

Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.

How to Navigate the Place Branding Jungle – Advice for Place Leaders

In this guest post by Marc Puig, former head of marketing and communication of the city of Barcelona, learn about common place branding pitfalls and how to navigate the place branding jungle.

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