- Introducing: World's Best in Place Branding -
City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living
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Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.
Peter Kjeldbjerg on How Struer Became The City of Sound
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Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.
How a Place Brand Balance Sheet Can Help to Measure City Branding Impact: Example Horsens, Denmark
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How to measure city branding success? Ole Have Jørgensen shares his experience of working with the city of Horsens in Denmark, especially how a place brand balance sheet can help determine return on investment of place branding initiatives.
How Antioch in Northern California Became the City of Opportunity | A Rebranding Story
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Why and how the Northern Californian city of Antioch went through a rebranding process: a city branding case study told be David Kippen, co-founder and director of Evviva Brands.
Hong Fan on City Branding in China, Image Research and Public Diplomacy
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Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.
Piotr Lutek on Place Branding in Poland: Challenges, Success Strategies and Trends
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Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.
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