country brands
Learn about latest country brand insights, country image and reputation rankings – trends and analysis for country brand managers. You might also be interested in our articles on country branding and our overview of place brand rankings and indices.
Aparna Sharma on Nation Branding in India
Aparna Sharma, founding member and former CEO of the India Brand Equity Foundation, on nation branding, national identity and the country-of-origin effect.
Christof Biggeleben about City Branding, History and Berlin
Christof Biggeleben talks about city brands, history, country branding, sports events and the image of Germany, Bavaria and Berlin.
Lina Maria Echeverri on Country Branding in Latin America
Lina Maria Echeverri from Botogá in this interview discusses country branding in Latin America, nation brands and the reputation of countries like Colombia.
Place Branding Country Profile Switzerland – Renaud Vuignier
Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.
How Presidents Influence Country Brands: Examples from Latin America
Guest post by Professor Lina Maria Echeverri on Presidents and how they influence their country brands and national reputation: examples from Latin America.
Country Brand Rankings – What’s the Point?
Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.