country brands

Isabella Falco on the Success Strategy Behind Brand Peru Country Branding

Isabella Falco, Head of Communications and Country Image at PromPeru, in this interview shares the strategy behind Brand Peru's country branding success.

Nicolas Bideau on Brand Switzerland, Nation Branding and Culinary Diplomacy

Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.

Country Brands: 2017 Anholt-GfK Roper Nation Brands Study Reveals Winners, Losers and Trends

Vadim Volos shares the key findings of the 2017 Anholt-GfK Nation Brands Index, annual study of people's perceptions towards other countries. Learn about country brand winners, losers and tendencies.

Diane Edwards on Brand Jamaica, Country Branding and Investment Attraction Strategies

Diane Edwards, President of the Jamaica Promotions Corporations, discusses country branding challenges, the power of Jamaica as country-of-origin and its potential to become the business hub of the Caribbean.

Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends

Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.

Paul Temporal on Nation Branding, Country Brands in Asia and Islamic Branding

Paul Temporal, Oxford University Associate Fellow and brand consultant, shares his thoughts on nation branding characteristics, country brands in Asia and the growing market of Islamic branding.

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