Country Branding
Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.
Place Brand Credibility: Example New Zealand
When place brand credibility and legitimacy are challenged: learn about the case of 'clean, green' and '100% Pure' New Zealand.
Origins and Meaning of ‘Clean, Green’ New Zealand
In this example of country reputation, learn about the origins and meaning of 'clean, green' New Zealand, and how this place myth has shaped the country's brand positioning, its image and national identity.
Country Brands Asia: Bhutan – A Demure Brand
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Nation brand expert Aparna Sharma visits the country of Bhutan to explore "Brand Bhutan" and its guiding principle, Gross National Happiness (GNH).
Three Steps for Turkey to Reposition its Brand Image in Time of Coup
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Efe Sevin suggests three steps for Turkey to proactively manage its deteriorating country brand image in time of coup.
Brazil, Olympics, Media Representation: Wild Like the Jungle?
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Brazil place brand expert Caio Esteves reflects on stereotypical media representations, the country image of Brazil and the country's unconsolidated national identity.
India: From Nation Branding to State Branding and Competitive Federalism
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India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.