- Introducing: World's Best in Place Branding -
Country Branding
Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.
How Tourism Advertising Impacts Destination Image and Country Reputation: Example Bangladesh
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How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.
My Short Introduction to Country Branding: In The Place Economy Book by Hoyne
Branding with borders - a chapter by TPBO editor Florian Kaefer on country branding in the Place Economy book by Andrew Hoyne (volume 2).
Country Branding Impact Stories, Examples, Success Strategies
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Country branding can transform global perceptions of countries, can boost national pride, and support export of products and services. Find out how in our articles, case studies and interviews with specialists in country reputation and nation brand rankings.
Switzerland Tops Most Innovative Countries Ranking 2019
Switzerland is world's most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.
John Pearce on Provenance Marketing and How the Made in Britain Campaign Supports British Manufacturers Abroad
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John Pearce, CEO of Made in Britain (MiB), in this interview illustrates how the non-profit organization is supporting British manufacturers abroad, how it is funded and the challenges Great Britain faces at the moment.
Rolando Arellano on the Brief History of Peru’s Recent Economic Development and New Sense of Belonging
Brand Peru, the country's economic development and its new found sense of belonging and identity are the main topics which Dr Rolando Arellano addresses in this interview.
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