Country Branding
Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.
Gregory Pomerantsev on Aviation, Travel and Place Branding
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Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding
Mara Seminario on Country Branding, Destination Marketing and Brand Peru
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Mara Seminario, "the mother of Brand Peru", on Peru's approach to country branding and destination marketing, and how Lima become a tourism success.
José Pablo Arango Calle on Country Branding and the Reputation of Colombia
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Learn about Colombia's image, reputation and country branding initiatives in this interview with José Pablo Arango Calle of ProColombia.
Anupam Yog on the Branding of Nations and Destinations in Asia
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Anupam Yog in this interview offers a very detailed account of place brand initiatives in Asia, especially Singapore, and discusses the challenges, tendencies and opportunities.
Ben Knapp of Saffron Consultants on Placemaking and Place Branding
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Ben Knapp of Saffron Brand Consultants discusses nation branding challenges and the importance of placemaking and asset creation, rather than 'merely' promoting cities or countries.
How Israel Used Micro-Marketing to Improve Country Brand Perceptions
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Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.