- Introducing: World's Best in Place Branding -
country image
Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.
Major Sporting Events and Place Reputation: Why did Brazil Miss the Shot?
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Major sporting events and the reputation of Brazil are the topic of this guest post by Professor Marco Ocke, Researcher and Advisor in Place Marketing at the School of Business and Economics, University of Sao Paulo.
Simon Anholt on the Good Country Index and the Global Vote
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Simon Anholt on his latest projects, the Global Vote and the Good Country Index, whose second version was published last week. In the interview Simon Anholt reflects on trends and the challenges of measuring how good - or bad - countries are for the global community.
Editorial: Panama Papers, Good Countries and the Reputation Crisis
Thoughts on the Panama Papers, Good Countries and the reputation crisis stirred by large-scale tax evasion by political, business and cultural leaders.
Eugene D. Jaffe on Israel, Country Image and the Country-of-Origin Effect
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Eugene D. Jaffe, Professor at the Ruppin Academic Center, discusses country image, the case of Israel and the power of the country-of-origin effect.
Place Branding Country Profile Switzerland – Renaud Vuignier
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Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.
Place Image and Reputation: Definition, Concepts, Theory
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Summary of academic literature on the perceptions of places, factors influencing place image and reputation, and the six dimensions of national reputation. Get to know the key scholars and their publications.
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