country image
Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.
Massimo Giovanardi on Destination Marketing, Country-of-Origin and Tourism Overcrowding
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Massimo Giovanardi in this interview talks about participatory destination marketing, the country-of-origin effect and how to deal with tourism overcrowding.
Promoting Destination Turkey in Israel: Lessons Learned
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Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.
Eli Avraham on Place Image and Media Coverage of Cities and Countries
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Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.
Hume Johnson on Brand Jamaica and Nation Branding in the Americas
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Hume Johnson in this interview discusses Brand Jamaica, nation branding challenges and destination branding in the Americas.
Mara Seminario on Country Branding, Destination Marketing and Brand Peru
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Mara Seminario, "the mother of Brand Peru", on Peru's approach to country branding and destination marketing, and how Lima become a tourism success.
José Pablo Arango Calle on Country Branding and the Reputation of Colombia
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Learn about Colombia's image, reputation and country branding initiatives in this interview with José Pablo Arango Calle of ProColombia.