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Xabier Díaz de Cerio on Peru as Destination and its Country-of-Origin Potential

How Peru has changed and evolved over the last twenty years, its challenges and potential - the topics discussed by Xabier Díaz de Cerio of Fábrica de Ideas in Lima.

Magdalena Florek Researcher Profile

Magdalena Florek, Poland: researcher specialized in place branding effectiveness/measurement/performance, brand identity and image, place brand equity, place-of-origin effect.

Larissa Perdomo on Brand Uruguay and Country Branding

Interview with Larissa Perdomo, Director of Country Brand Uruguay XXI, on Brand Uruguay and how the South American nation approaches country branding.

Rebecca Smith on the New Zealand Story, Country Branding and Destination Brands

Rebecca Smith in this interview discusses New Zealand's approach to country branding, how destination marketing influences country brands, the key ingredients for destination branding success and how New Zealand measures the impact and value of its place brand strategies.

Nicolas Bideau on Brand Switzerland, Nation Branding and Culinary Diplomacy

Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.

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