- Introducing: World's Best in Place Branding -
Destination Branding
Destination Branding: Destination Marketing Organizations (DMO) previously referred to destination branding as the promotion and marketing of their place to a specific audience of business or leisure travellers. In recent years, both the media landscape and consumer expectations have changed dramatically, forcing destination marketers and managers to rethink their strategy. The following articles offer expert insights, examples and advice on destination branding as a strategy that goes way above and beyond catchy advertising, slogans and logos.
Destination Brand Personality: Why It Matters and How to Build It
TPBO -
Destination brand personality - how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
José Koechlin von Stein of Inkaterra Hotels on Tourism, Conservation and Community Development in Peru
José Koechlin von Stein in this interview introdudes us to the philosophy behind his multi-award winning, Inkaterra hotels in Peru and explains how they support local communities, the conservation of the country's spectacular biodiversity, and its economic development as destination.
Luis Chavarría on Astronomy as Economic Development Opportunity for Chile
Luis Chavarría, Director of the Astronomy Program at the National Commission for Scientific and Technological Research CONICYT, in this interview shares his thoughts on how growing interest in astronomy can contribute to the economic development of Chile.
Chile Reaching for the Stars: Astrotourism as Destination Branding Opportunity
TPBO -
Astrotourism - a destination branding opportunity for Chile and its Coquimbo region in the north. Join us on a special tour and learn about what it takes to become (known) as one of the world's prime places for getting a glimpse at the universe.
Which Are the Main Place Branding Challenges and Trends in 2019?
TPBO -
Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.
Destination Marketing: Burden or Opportunity for Tourism Sustainability?
TPBO -
Destination marketing and its impact on destination sustainability is one of the topics discussed in a recent Sustainability Leaders Project interview with the Kenyan sustainable tourism consultant Judy Kepher-Gona.
NEW: Story Competition!