Destination Branding

Slovenia: A Model for Sustainable Tourism

Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.

Destination Brand Personality: Why It Matters and How to Build It

Destination brand personality - how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.

José Koechlin von Stein of Inkaterra Hotels on Tourism, Conservation and Community Development in Peru

José Koechlin von Stein in this interview introdudes us to the philosophy behind his multi-award winning, Inkaterra hotels in Peru and explains how they support local communities, the conservation of the country's spectacular biodiversity, and its economic development as destination.

Luis Chavarría on Astronomy as Economic Development Opportunity for Chile

Luis Chavarría, Director of the Astronomy Program at the National Commission for Scientific and Technological Research CONICYT, in this interview shares his thoughts on how growing interest in astronomy can contribute to the economic development of Chile.

Chile: Reaching for the Stars with Astrotourism

Astrotourism - a destination branding opportunity for Chile and its Coquimbo region in the north. Join us on a special tour and learn about what it takes to become (known) as one of the world's prime places for getting a glimpse at the universe.

Which Are the Main Place Branding Challenges and Trends in 2019?

Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.

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