Destination Branding
Destination Branding: Destination Marketing Organizations (DMO) previously referred to destination branding as the promotion and marketing of their place to a specific audience of business or leisure travellers. In recent years, both the media landscape and consumer expectations have changed dramatically, forcing destination marketers and managers to rethink their strategy. The following articles offer expert insights, examples and advice on destination branding as a strategy that goes way above and beyond catchy advertising, slogans and logos.
Which Are the Main Place Branding Challenges and Trends in 2019?
TPBO -
Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.
Destination Marketing: Burden or Opportunity for Tourism Sustainability?
TPBO -
Destination marketing and its impact on destination sustainability is one of the topics discussed in a recent Sustainability Leaders Project interview with the Kenyan sustainable tourism consultant Judy Kepher-Gona.
Don Dioko on Macau, Tourism Marketing and Destination Branding in China
TPBO -
Don Dioko, Professor and Director of the International Tourism Research Centre in Macau, China, reflects on tourism marketing and destination branding research. He also addresses the pitfalls of region branding, refering to China’s Greater Bay Area development.
Andrej Kóňa on Destination Slovakia, Nation Brands and Country Reputation
TPBO -
Andrej Kóňa of Brand Institute Slovakia in this interview shares his thoughts on Slovakia as destination, its country reputation and nation brand.
Which Are the Most Innovative Destination Marketing Campaigns?
TPBO -
31 innovative destination marketing campaigns and place branding strategies from around the world to serve you as inspiration in 2018: examples of best practice recommended by our virtual expert panel.
Northamptonshire: Example of a County and Destination in Need of Strategic Place Brand Management
TPBO -
Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.