destination marketing

Key Destination Marketing Challenges in 2015

Exclusive insights into destination marketing challenges and trends shared by Michael Gehrisch, President of Destination Marketing Association Intl. (DMAI)

Michael Gehrisch on Destination Marketing Trends, Strategies and Challenges

Michael Gehrisch reflects on his work as President of Destination Marketing Association International (DMAI), destination branding in the USA and destination marketing trends.

Christopher Luxon on Destination Branding Success And the Role of National Carriers Like Air New Zealand

Air New Zealand CEO Christopher Luxon discusses the national carrier's role in communicating New Zealand's destination branding, and the country-of-origin benefits.

Kevin Bowler on New Zealand Destination Marketing Strategies and Challenges

Tourism New Zealand CEO Kevin Bowler discusses the "100% Pure New Zealand" destination marketing campaign - its challenges and successes.

Roger Pride on (Desti)Nation Brand Strategies and Wales

Roger Pride, place branding expert at brand consultancy Heavenly, London, on nation and destination branding of Wales.

Andy Levine on the Keys to Success in Place Marketing and Economic Development

Andy Levine of Development Counsellors International (DCI) discusses success factors for place marketing strategies and how place branding can support sustainable economic development.

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