Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
Brand Urbanism: Building Sustainable Partnerships Between Brands and Cities
City brand advisor Rinske Brand introduces us to the concept of brand urbanism and illustrates how it has been employed by cities such as London, Madrid, Manila and Ghent. Learn about the opportunities and risks of city-brand collaboration.
4 Place Branding Examples to Inspire Economic Development Professionals
Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo
Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.
City Branding Case Study: The Story of Edmonton, Canada
In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.
How to Measure Return on Investment of Sustainability in Destinations
Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.
Country Brands Asia: Bhutan – A Demure Brand
Nation brand expert Aparna Sharma visits the country of Bhutan to explore "Brand Bhutan" and its guiding principle, Gross National Happiness (GNH).