Economic Development
Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy
TPBO -
Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey
TPBO -
Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.
Talent Attraction: How the International Citizen Hub Lund Helps to Attract Talent to Southern Sweden
TPBO -
Lisa Andersson in this interview introduces us to the work of the International Citizen Hub Lund, a leading talent attraction and retention initiative in southern Sweden. Learn how they do it, which challenges they face, and how they overcome those.
Sean Randolph on Economic Development Challenges and Successes of the Silicon Valley Bay Area
TPBO -
Sean Randolph in this interview highlights the economic development history, challenges and successes of the Silicon Valley Greater Bay Area in California, United States.
Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs
TPBO -
Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.
Michael Edwards on How the Loop Alliance Supports Placemaking and Economic Development in Downtown Chicago
TPBO -
Michael Edwards in this interview shares how the Chicago Loop Alliance is strengthening and promoting placemaking and economic development in downtown Chicago.