Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
What’s It Like Being a Digital Nomad in Stockholm, Sweden?
TPBO -
How good is Stockholm for digital nomads and e-ployees? Stockholm resident and globetrotter Julian Stubbs looks at the pros and cons of living in Sweden's capital.
Joxe Mari Aizega on Culinary Place Branding and the Power of Gastronomy
TPBO -
Joxe Mari Aizega in this interview introduces us to the work of the Basque Culinary Center in San Sebastián and illustrates how gastronomy and culinary heritage and representations are gaining importance in place branding.
The Nordic Wave in Place Branding | New Book
TPBO -
Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy introduce us to "The Nordic Wave in Place Branding" - a new book just published by Edward Elgar Publishing. Read what Nordic place branding is all about and how it differs from other approaches.
Piotr Lutek on Place Branding in Poland: Challenges, Success Strategies and Trends
TPBO -
Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.
Morten King-Grubert on How Cities Like Copenhagen Succeed with Talent Attraction
TPBO -
Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.
Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City
TPBO -
Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.