Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City
Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.
Talent Attraction: How the International Citizen Hub Lund Helps to Attract Talent to Southern Sweden
Lisa Andersson in this interview introduces us to the work of the International Citizen Hub Lund, a leading talent attraction and retention initiative in southern Sweden. Learn how they do it, which challenges they face, and how they overcome those.
Andrea Lucarelli on the Politics of Place Branding, Research Trends and the Role of Social Media
Andrea Lucarelli of Lund University in Sweden, in this interview discusses his research into the political dimension of place branding, latest research trends and the role of social media.
Switzerland Tops Most Innovative Countries Ranking 2019
Switzerland is world's most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.
John Pearce on Provenance Marketing and How the Made in Britain Campaign Supports British Manufacturers Abroad
John Pearce, CEO of Made in Britain (MiB), in this interview illustrates how the non-profit organization is supporting British manufacturers abroad, how it is funded and the challenges Great Britain faces at the moment.
Erling Fossen on Oslo, Building City Brand Reputation and Sustainable Urban Development
Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway's dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.