Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Marta Hereźniak on Place Brand Effectiveness Measurement and How to Involve Stakeholders
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Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.
Adam Mikolajczyk of Best Place Institute on Meaningful City Branding
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Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
How Eindhoven Uses City Branding Strategies for Economic Development and Community Self-Esteem
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Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.
Gonzalo Vilar on Country Brands, Place Branding and Digital Demand
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Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
Why Place Branding And Football Are More Similar Than You Might Think: Recap International Place Branding Event Liverpool 2018
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Noémie Condomines shares her key takeaways from the International Place Branding Conference which took place in Liverpool in May 2018.
Thorsten Kausch on Hamburg, MICE and the Future of City Marketing
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Thorsten Kausch, Hamburg, discusses the changing role of city marketing, how urban sustainability imapcts the attractiveness of cities as MICE destinations.