Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Destination Check: Current State of Tourism Sustainability in Cyprus
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Destination Check Cyprus: Sustainable tourism expert Salli Felton on the current state of the country's destination development and tourism sustainability.
How to Brand a City Region: Example ONLYLYON, France
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City branding case study - example Lyon, France. Learn about city brand development and management by ONLYLYON: its mission, approach, challenges and successes.
How to Measure Return on Investment of Sustainability in Destinations
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Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.
Destination Check: Current State of Tourism Sustainability in Greece
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Dr. Ioannis Pappas reflects on the current state of tourism sustainability in Greece. He finds many good initiatives on a grassroots level but calls for more political commitment and management strategies at a country and destination level.
Recap City Nation Place Forum 2016 – Insights for Place Brand Professionals
Learn about key place branding insights, examples and global trends in this recap of the City Nation Place Forum which took place in London, November 2016.
Antonios Giannopoulos on Destination Branding, Tourism and Innovation
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Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.