France

France: Place brand insights and thoughts on the French nation brand, France’s country branding, reputation and positioning as country-of-origin.

Insights & Advice

Digital Country Index 2017: Winners, Losers and Trends

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José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.
Insights & Advice

Current State of Place Branding Practice in Europe

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Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
Place Branding Examples

4 Place Branding Examples to Inspire Economic Development Professionals

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Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
Place Branding Examples

How to Brand a City Region: Example ONLYLYON, France

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City branding case study - example Lyon, France. Learn about city brand development and management by ONLYLYON: its mission, approach, challenges and successes.
Place Branding Examples

Branding Cities Through History and Culture: Example Verona and Cannes

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Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.
Uncategorized

Some Thoughts on Country Brand and Reputation of France

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Place marketing expert Christophe Alaux shares his thoughts on the country brand of France France, which he sees threatened by complacency.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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