Greece
Greece: Country brand insights and thoughts on the Greek nation brand, Greece’s country branding, reputation and positioning as country-of-origin.
Athens – City Performance, Brand Strength and Reputation
TPBO -
Explore Athens' economic and sustainability performance, its city brand strength and reputation, according to leading rankings and indices.
Greece – Country Performance, Brand Strength and Reputation
TPBO -
Explore Greece's economic performance, country brand strength, soft power and reputation, according to rankings on livability, competitiveness, sustainability.
Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
TPBO -
Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.
Destination Check: Current State of Tourism Sustainability in Greece
TPBO -
Dr. Ioannis Pappas reflects on the current state of tourism sustainability in Greece. He finds many good initiatives on a grassroots level but calls for more political commitment and management strategies at a country and destination level.
Antonios Giannopoulos on Destination Branding, Tourism and Innovation
TPBO -
Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.