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nations

3 Nation Branding Pitfalls Country Branding Professionals Should Avoid

Aparna Dutt Sharma discusses three nation branding pitfalls - challenges which country branding professionals frequently encounter in their attempts to position their country favorably in the eyes of potential investors, visitors and global talent.

Paul Temporal on Nation Branding, Country Brands in Asia and Islamic Branding

Paul Temporal, Oxford University Associate Fellow and brand consultant, shares his thoughts on nation branding characteristics, country brands in Asia and the growing market of Islamic branding.

Brand Singapore: Nation Branding After Lee Kuan Yew, In A Divisive World – Book Review

Review of Brand Singapore: Nation Branding after Lee Kuan Yew, in a Divisive World by Buck Song Koh. Essential reading for place branding professionals.

Hume Johnson on Brand Jamaica and Nation Branding in the Americas

Hume Johnson in this interview discusses Brand Jamaica, nation branding challenges and destination branding in the Americas.

Buck Song Koh on Nation Branding and Brand Singapore

In this interview with Buck Song Koh, learn about Brand Singapore, its country reputation, the role of placemaking, and nation branding practices in Asia.

Sustainability Justifications in Nation Branding Communications – Research Findings

Meri Frig, Doctoral candidate at Hanken School of Economics in Helsinki (Finland), shares her research findings on sustainability justifications in nation branding communications.
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