New Zealand
New Zealand: Learn about latest country brand insights and thoughts on the brand strategy of New Zealand, its national reputation, country-of-origin strength and 100% Pure New Zealand destination branding.
The Beauty of the Less Significant — City Branding by Other Means
TPBO -
Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.
New Zealand: The Intriguing Story of a Destination Brand
For those interested in the branding and reputation of destinations, New Zealand is an intriguing case. Here's a summary of our special series on the origins, success and challenges of the country's 100% Pure New Zealand brand proposition.
Media Coverage of Clean, Green and 100% Pure New Zealand
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.
Place Brand Credibility: Example New Zealand
When place brand credibility and legitimacy are challenged: learn about the case of 'clean, green' and '100% Pure' New Zealand.
Place Brand Equity: Economic Value of ‘Clean, Green’ New Zealand
TPBO -
Short review of literature on the economic value of New Zealand's 'clean, green' national image and its '100% Pure' destination brand.
Origins and Success of 100% Pure New Zealand Destination Brand
'100% Pure New Zealand' is widely regarded one of the most successful destination branding campaigns. But how did it all start? Find out in this summary of literature on the origins and success of the 100% Pure New Zealand campaign.