Place Branding Journal
World’s leading place branding journal, Place Branding and Public Diplomacy is the flagship journal for academics and practitioners interested in the branding and reputation of places. Find below a collection of latest research insights and reflections on articles published in the journal.
How Travel Bloggers and Influencers Shake Up Destination Marketing: Research Update
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How vloggers and online influencers are shaking up destination marketing practices, and the do's and don'ts DMOs should consider when working with travel bloggers. Rachel Luna Peralta of the Macau Institute for Tourism Studies shares her research findings.
Smart Cities and City Branding: How ICT Impacts Urban Development and Representation
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Smart cities: how does ICT impact urban development and representatin (city branding)? Olga Kolotouchkina and Gildo Seisdedos share their research insights.
How Expos Can Serve as Opportunity for Citizen Involvement and Place Branding
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Expos as opportunity for citizen involvement and place branding is the topic of research presented by Magdalena Florek and Marta Herezniak in the academic journal 'Place Branding & Public Diplomacy'. Summary Research findings and implications for Expo planners and city managers.
Place Branding Gathering Momentum: 2018 Research Priorities and Future Directions
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Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018 research priorities and future directions.
How Israel Used Micro-Marketing to Improve Country Brand Perceptions
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Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
Thoughts on the Current Academic Debate on Place Branding
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Find extracts of the editorial, followed by some thoughts on the current academic debate on Place Branding.