Place Branding
What Inspires Place Branding Professionals? Stories of Persons, Locations and Conversations
Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.
What Is the Biggest Place Branding Mistake You Have Ever Made?
Leading place branding specialists share what mistakes they committed when developing or implementing place brand strategies. Pitfalls to avoid.
How Covid-19 Will Change Place Branding Priorities for Cities and Countries
How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
Emma Björner on Sustainable Tourism and Place Branding
Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway
Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.
Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis
Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.