Place Branding
Nordic Place Branding Conference 2020 Webinar – Reflections
Reflections on the Nordic Place Branding conference webinar which took place April 2nd, with Greg Clark, Simon Anholt as key speakers, with case presentations on Utrecht, Ireland and Landsbyggare.
Simon Anholt on Competitive Identity and the Good Country
Simon Anholt is widely known in the place branding and public diplomacy community for his work on the competitive identity of places and -...
Corona Pandemic: What it Means for Place Branding Community
Corona pandemic: how is it affecting the place branding community? How are place brand professionals and organizations responding? Might place branding even be crucial at time of recovery from COVID-19? Here's what the TPBO community thinks.
Seeing Azerbaijan From a New Point of View – Destination Branding by Landor
Azerbaijan wasn't well known and when people knew about it, their perceptions were often outdated. Brand consultancy Landor explains how its destination branding strategy helped to change this.
Why Invest in Place Branding – How Useful Is It?
Is place branding useful? What are the benefits for cities, regions and countries? Our panel of place branding specialists explains.
Place Rankings and Perception Surveys: How Credible, How Useful?
How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.