Place Branding
Joxe Mari Aizega on Culinary Place Branding and the Power of Gastronomy
Joxe Mari Aizega in this interview introduces us to the work of the Basque Culinary Center in San Sebastián and illustrates how gastronomy and culinary heritage and representations are gaining importance in place branding.
How Can Place Branding Contribute to Community Building and Stabilize Societies in Turmoil?
How can place branding help a society come out of its tumultuous past and instill pride in its people and create a sense of belonging? Find out in this summary of answers by our panel of place brand specialists.
Cecilia Cassinger on Place Branding, Strategic Communication and Urban Sustainability
Cecilia Cassinger of Lund University in Sweden in this interview discusses place branding as a strategic communication practice, its social implications and potential to support urban sustainability.
How Many Place Branding Projects Fail, And Why? Expert Panel Answers
How to determine the failure rate of place branding projects and their root causes? Our panel of place brand specialists provides answers.
Populism: How Does It Impact Place Brand Equity?
Populism: how does it impact place brand equity? Our international panel of place brand experts has answers.
Climate Emergency: What Does It Mean For Place Branding?
Guest post by Malcolm Allan
Sitting in a presentation on place brand value at the recent CNP Global conference in London I was struck by...