Place Branding

Sophie Souyet of Amatista Travels on How Astrotourism is Creating Business Opportunities in Chile

Sophie Souyet of Amatista Travels in this interview shares why astrotourism is a great opportunity for the development of Coquimbo region in Northern Chile. She also gives useful advice on how to succeed as start-up tour operator.

Chile: Reaching for the Stars with Astrotourism

Astrotourism - a destination branding opportunity for Chile and its Coquimbo region in the north. Join us on a special tour and learn about what it takes to become (known) as one of the world's prime places for getting a glimpse at the universe.

City Branding: Which Factors Are The Most Crucial For Your City Brand?

Which factors are the most crucial for a successful city brand? Our panel of place branding experts has answers.

How to Promote a Diverse City or Region Without Diluting the Message?

How to promote the place brand of a city or region with a diverse economy without diluting the message? Our virtual panel of place branding experts has answers.

Which Are the Pros and Cons of Membership-Based Place Brand Organizations?

Pros and cons of membership-based place brand organizations, according to our panel of place branding experts around the world.

Nordic Place Branding Conference Stockholm 2019: Recap and Key Takeaways

My key takeaways from the Nordic Place Branding conference in Stockholm, April 2019. How cities and countries work together, which challenges they face (and how they overcome them), trending topics and illustrative examples.

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