Place Branding
Place Branding Research Priorities 2019: Key Questions and Knowledge Gaps
Which are the place branding research priorities in 2019? Which questions and topics should researchers address? Our panel of place brand specialists has answers.
How Does Social Media Affect Place Brands? Opportunities and Risks
How do social media affect the brand of a country, city or destination? Most of us use Twitter, Instagram, Facebook & co. but not...
Public Vs. Private Sector Branding Explained: Similarities and Differences
Which are the differences and similarities between public and private sector branding? Our international panel of place branding specialists has answers.
What Is A Brand – And What It Is Not: Branding Explained
What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.
John Pearce on Provenance Marketing and How the Made in Britain Campaign Supports British Manufacturers Abroad
John Pearce, CEO of Made in Britain (MiB), in this interview illustrates how the non-profit organization is supporting British manufacturers abroad, how it is funded and the challenges Great Britain faces at the moment.
Bridging Perception Gaps: How to Overcome Place Image Challenges
How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.