Place Branding

Insights & Advice

Who Owns a Country or City Brand?

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Who owns city or nation brands? Brand ownership is a complex topic. Here's what world's leading place brand specialists think about it.
Conferences

City Nation Place Conference London, November 2018: Recap

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Summary of topics discussed at the City Nation Place Global forum and conference in London, November 2018, including award winners for place brand of the year, best use of design and social media, and best citizen engagement.
Place Branding Examples

How Eindhoven Uses City Branding Strategies for Economic Development and Community Self-Esteem

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Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.
Interviews

Myriam Gómez of Marca Chile on Country Branding Strategies

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Myriam Gómez in this interview discusses Chile's approach to country branding and illustrates how Marca Chile collaborates with the nation's economic development agency and its diplomatic missions.
Place Branding Examples

Brave and Bold: Creating New Logo and Visual Identity for Irkutsk City in Eastern Siberia

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Natasha Grand of INSTID illustrates how her team helped to create a new visual identity for the "tough" city of Irkutsk in Siberia, Russia.
Place Branding Examples

Lipetsk Land: How a Region (Re)Discovered Its Identity – A Place Branding Story

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Natasha Grand, INSTID, tells the story how Lipetsk, a region in southern Russia, (re)discovered its identity and turned it into a place branding strategy.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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