Place Branding

Insights & Advice

How Do Emotions Influence Place Branding Success?

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What role do emotions play in place branding? How important are they for its success? Here the views of place brand experts around the world.
Research Updates

Heritage Management And Place Branding: How To Work Together And Benefit From Each Other

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How heritage management and place branding can benefit from each other is the topic of this short interview with researcher Susanne Fredholm, Sweden.
Insights & Advice

Place Brand Architecture: What Does It Mean and How to Use It?

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Place brand architecture explained: its meaning, benefits, function and limitations, according to our international panel of place brand experts.
Insights & Advice

How to Build Successful Place Brand Relationships in 3 Steps: Tips for Place Branders and Marketers

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“What is a mother?” asks Clotaire Rapaille, the famous marketing consultant. He, then, answers by quoting the French anthropologist Claude Lévi-Strauss: “A mother is...
Conferences

Clare Dewhirst on Changes in Place Branding Discourse and Practice

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Clare Dewhirst, organizer of the City Nation Place conferences, in this interview discusses how the discourse and practice of place branding have changed.
Insights & Advice

How to Maintain Established Place Brands?

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International place branding expert panel shares advice on how to maintain established place brands, with insights into 'second phase' place branding issues and priorities.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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