Place Branding

How-To Guides

7 Tips on How to Choose a Place Brand Consultant

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7 tips for place marketers and brand managers on how to choose a branding consultant for your city, region, country or destination.
Insights & Advice

How to Navigate the Place Branding Jungle – Advice for Place Leaders

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In this guest post by Marc Puig, former head of marketing and communication of the city of Barcelona, learn about common place branding pitfalls and how to navigate the place branding jungle.
Research Updates

The Value of Fluid and Dense Place Brandscapes

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How fluid and dense place brandscapes can support city brand co-creation - Amelia Green of Griffith University (Australia) investigates.
Insights & Advice

Four Suggestions for the Future of Place Branding Research

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Place branding scholar Efe Sevin discusses the future of place branding research and offers four suggestions for the discipline.
Conferences

Placemaking Week 2016: Could Place Branding Make Cities Happy?

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Fresh from Placemaking Week 2016, Amelia Green examines the opportunities of public spaces, happy cities and active transportation for place branding.
Insights & Advice

On the Branding and Reputation of Islands

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Guest author Godfrey Baldacchino offers an appeal to consider adding islands to a privileged focus of place branding. After all, cities, regions, destinations and nations...
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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