Place Branding

Current State of Place Branding Practice in Latin America

Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in Latin America.

5 Place Branding Topics for Researchers to Explore in 2017

You are a researcher interested in place branding? Here are five ideas for research topics linked to place brand development and management to explore in 2017.

Oliver Zöllner of Stuttgart Media University on Place Branding in Germany

Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.

4 Place Branding Examples to Inspire Economic Development Professionals

Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.

Place Branding Examples – How to Do It

Explore global place branding examples and discover strategies for brand development, management, monitoring, and stakeholder engagement.

Andrew Hoyne on Placemaking and Branding Trends in Australia

Andrew Hoyne discusses how placemaking, design and putting people first can help establish meaningful and profitable places, with examples from Australia.

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