Place Marketing
Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.
Reflections on 4th Institute of Place Management Conference in Manchester, UK
Aleks Vladimirov shares latest place branding research and reflects on the 4th Institute of Place Management conference which took place in Manchester, UK, in September 2017, with a focus on inclusive placemaking.
Promoting Destination Turkey in Israel: Lessons Learned
Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.
Future of DMOs: Why and How City Destination Marketing Organizations Should Reinvent Themselves
How city destination marketing organizations (DMOs) reinvent themselves, and why, is the focus of this guest post by Peter Jordan of Toposophy consultancy.
How Hamburg Moved from Traditional Destination Marketing to Strategic City Branding
How Hamburg moved from traditional destination marketing to strategic city branding. Thorsten Kausch reflects on the challenges and lessons learned.
Gregory Pomerantsev on Aviation, Travel and Place Branding
Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding
City Branding Challenges: 4 Lessons from Hamburg, Germany
Sebastian Zenker discusses four city branding challenges and the lessons learned during his work with the city of Hamburg in northern Germany, Europe.