Public Diplomacy
Public Diplomacy, from an international relations perspective, is about communication with foreign publics to establish a dialogue designed to inform and influence. It is closely linked to the concept of nation branding, although its importance on a city and regional level is growing. The following articles provide latest research insights, examples and reflections on the changing field of public diplomacy practice:
Oliver Zöllner of Stuttgart Media University on Place Branding in Germany
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Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.
Public Diplomacy in Indonesia and Southeast Asia: Trends and Challenges
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In this guest post USC Annenberg graduate and junior ministry official Gadis Ranty shares her thoughts on public diplomacy in Indonesia and Southeast Asia - the trends and challenges.
Joshua Miller of the U.S. State Department on Research-Driven Diplomacy
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Joshua Miller of the US State Department on why sound market research is so important for state agencies and bureaus and how it can support the work of public diplomacy professionals.
James Pamment on Strategic Communication and Public Diplomacy
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James Pamment, Senior Lecturer at Lund University, in this interview discusses strategic communication, public diplomacy, and international development.
Annika Rembe on Sweden, Country Reputation and Public Diplomacy
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Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.
BREXIT: Consequences for UK Country Image, Nation Brand and Europe
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Brexit and its consequences: World's leading experts in country image and nation brands on what Brexit means for the United Kingdom and Europe.