Regional Branding
Regional branding and inter-regional place brand initiatives are becoming increasingly popular. Here are latest research insights and examples of regional branding that foster collaboration and regional economic development.
Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe
Conny Moonen, Head of Connect Limburg, the Dutch region's place brand management organization, discusses regional branding challenges, opportunities and trends.
Björn P. Jacobsen on Inter-Regional and Cross-Border Place Branding in Europe
Björn P. Jacobsen of Stralsund University in Germany discusses the benefits and challenges of interregional and cross-border place branding in Europe.
Øyvind Såtvedt on Brand Development and Management of the Oslo Region
Øyvind Såtvedt on developing and managing the brand of the Oslo Region, the challenges and trends affecting place branding in Scandinavia, Europe.
Jesper Falkheimer on Place Branding, Media and Strategic Communication
Professor Jesper Falkheimer of Lund University in Sweden on the links between place branding, media and strategic communication.
Reflections on the International Branding Strategy of the Nordic Region
Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
India: From Nation Branding to State Branding and Competitive Federalism
India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.