Regional Branding
Regional branding and inter-regional place brand initiatives are becoming increasingly popular. Here are latest research insights and examples of regional branding that foster collaboration and regional economic development.
How to Change a Destination Name: Case Study Lane County, Oregon (USA)
Case study on how to change a destination name: from Lane County to Eugene, Cascades & Coast - by city branding expert Bill Baker, Oregon (USA).
Jordi de San Eugenio Vela on Barcelona, City Branding and Public Diplomacy in Catalonia, Spain
Jordi de San Eugenio Vela of Universitat de Vic - University of Central Catalonia in this interview discusses city and nation branding, using the examples of Barcelona, Catalonia and Spain.
Place Making: The Construction of Regional Identity
Guest post by Gerard van Keken on place making as tool for non-places and regions to stand out, and how locals can support regional branding initiatives.
Place Branding Country Profile Switzerland – Renaud Vuignier
Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.
Guest Post: Place Branding Strategies for Rural Development
Regional branding: Place brand expert Gerard van Keken looks at the importance and potential of place branding to support development of rural areas.