Regional Branding
Regional branding and inter-regional place brand initiatives are becoming increasingly popular. Here are latest research insights and examples of regional branding that foster collaboration and regional economic development.
Place Making: The Construction of Regional Identity
TPBO -
Guest post by Gerard van Keken on place making as tool for non-places and regions to stand out, and how locals can support regional branding initiatives.
Place Branding Country Profile Switzerland – Renaud Vuignier
TPBO -
Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.
Guest Post: Place Branding Strategies for Rural Development
TPBO -
Regional branding: Place brand expert Gerard van Keken looks at the importance and potential of place branding to support development of rural areas.