South Africa

South Africa: Learn about the image, reputation and branding of South Africa, the management and positioning of Brand SA, and South Africa as country-of-origin.

Interviews

Keith Dinnie, Place Branding Scholar and Advisor

TPBO -
Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.
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South Africa: Storytelling for Responsible Tourism

TPBO -
South Africa uses storytelling in its destination marketing to support inclusive tourism - great video and example for sustainability in place branding.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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