strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Place Branding Agenda 2019: Key Trends and Challenges
Eight trends and challenges in place branding which will dominate the agenda of City Nation Place events in 2019 - based on feedback given by practitioners involved with placemaking, tourism promotion, economic development, nation branding, regional development and city marketing.
New Working Environments: How Cities Compete for Mobile Talent
How Generation Y is changing requirements for work environments, and how cities have to adapt to remain attractive and competitive for increasingly mobile talent. Guest post by Bernhard Klein of IMMOFINANZ.
How to Finance Place Branding Initiatives? Strategies and Examples
How to finance place branding strategies, initiatives, organizations? A question every city, destination or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they suggest.
How to Create a Place Brand Communications Strategy?
How to create a place brand communications strategy? A question every city or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they said.
Julian Stubbs on City Branding of Liverpool, Stockholm, Place Marketing Challenges and Trends
Julian Stubbs discusses the maturing practice of place branding, the case of Stockholm, destination and city marketing trends, challenges and developments, and the Liverpool Place Branding event 2018.
Just ESTonishing: How Dutchman Peter Kentie Came Up with Pro Bono Nation Branding Concept for Estonia
Peter Kentie tells us how he came up with the Just ESTonishing nation branding concept for the country of Estonia in Eastern Europe, why he dedicated his time and energy to this pro bono initiative and how it has paid off for him nevertheless.