strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Which Are the Most Innovative Destination Marketing Campaigns?
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31 innovative destination marketing campaigns and place branding strategies from around the world to serve you as inspiration in 2018: examples of best practice recommended by our virtual expert panel.
Pärtel-Peeter Pere on Branding in the Nordics, Nation Brands and Talent Attraction Strategies
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Pärtel-Peeter Pere in this interview shares his thoughts on branding in the Nordics, nation brands and talent attraction strategies.
Isabella Falco on the Success Strategy Behind Brand Peru Country Branding
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Isabella Falco, Head of Communications and Country Image at PromPeru, in this interview shares the strategy behind Brand Peru's country branding success.
How to Maintain the Successful Brand of a City, Region or Country?
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How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.
Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa
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Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.
Top 5 City Branding Case Studies and Examples To Learn From: How They Do It
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Here's our top five of city branding case studies and examples published by The Place Brand Observer so far. City branding strategies to learn from.