sustainability
Sustainability has become a very important aspect for the reputation and competitiveness of cities and destinations. Sustainability is also important for economic development and attracting foreign direct investment (fdi), since more and more funding institutions are required to prioritize their investments. And of course expats and students are looking for cities with high livability scores, which can only be reached through sustainable development.
Knowledge partner: Sustainability Leaders Project
Climate Emergency: What Does It Mean For Place Branding?
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Guest post by Malcolm Allan
Sitting in a presentation on place brand value at the recent CNP Global conference in London I was struck by...
Guðrið Højgaard on How the Faroe Islands Use Smart Destination Marketing for Sustainable Tourism Management
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Guðrið Højgaard in this interview illustrates how the Faroe Islands are using innovative destination marketing and place branding to promote responsible tourism and the sustainable development of the North Atlantic archipelago.
Sustainability as Place Brand Position: Research Insights from Thailand
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Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.
Thulisile Galelekile on How KwaZulu-Natal in South Africa Approaches Destination Marketing
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Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this sector.
Nordic Place Branding Conference Stockholm 2019: Recap and Key Takeaways
My key takeaways from the Nordic Place Branding conference in Stockholm, April 2019. How cities and countries work together, which challenges they face (and how they overcome them), trending topics and illustrative examples.
Destination Sustainability: 3 Key Sustainable Tourism Trends and Challenges in 2019
Tourism and sustainability: which are the key topics, trends and challenges to watch out for in 2019? We asked our destination sustainability panel, and here's what they answered.