Switzerland
Our collection of stories, insights and thoughts on Switzerland as country, business location and nation brand. Find out about Switzerland’s nation branding, country image, public diplomacy, business hubs and national reputation.
Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent
Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland
Brand Graubünden CEO, Gieri Spescha shares how the canton (region) in Eastern Switzerland approaches regional branding, going beyond tourism.
Switzerland Tops Most Innovative Countries Ranking 2019
Switzerland is world's most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.
Nicolas Bideau on Brand Switzerland, Nation Branding and Culinary Diplomacy
Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.
How Transparency Impacts Place Attractiveness: Example Switzerland
How transparency impacts place attractiveness is the topic of this research insight into Brand Switzerland, by Renaud Vuignier and Vincent Mabillard of IDHEAP, the Swiss Graduate School of Public Administration at the University of Lausanne.
2017 Country Reputation Ranking: Leaders, Highlights and Trends
Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.